How to Create a Winning Digital Marketing Plan

How to create a winning digital marketing plan

A digital marketing plan is a written document which helps you to achieve your business’ digital marketing goals. We will take you through what a digital marketing plan is, what it contains and the steps to follow to help you create a winning digital marketing plan for your business.

The digital marketing plan for your business is likely to contain information about:

  • Your target audience, your digital marketing strengths and weaknesses
  • Which social media and other digital channels you will use
  • Your short and long-term business goals
  • Step by step action plan of how you will achieve these goals
  • Your budget
  • A timeframe
  • How and when you will assess the success of your plan

To help guide you through the process of developing your plan, we have made a list of steps for you to follow.

Writing a Digital Marketing Plan for Your Business

Just like a business plan, your digital marketing plan needs to contain enough information so that it can be easily used and followed.

Here is a list of steps which may make developing your plan easier:

  • Make a list of the digital marketing goals you want to achieve. Use the well-known mnemonic acronym Smart, Measurable, Attainable, Relevant and Time-based to help you when setting these goals.
  • Define who your target audience or buyer persona is. This can include information about their income, age, gender, location, preferences, relationship status and which social platforms they use.
  • Research your competition. What marketing strategies are they using? What are their strengths and weaknesses? What is their point of difference? What is their market positioning?
  • Consider your own business’ strengths, weaknesses, opportunities, and threats. What areas can you improve upon with your digital marketing? What are you doing well and should continue doing? What is your point of difference?
  • Work out a budget. Your budget doesn’t just refer to money, as if you are doing the work yourself, the value of your time also needs to be considered. In many cases, it is more cost effective to outsource the tasks to digital and social experts such as us so you can concentrate on growing your business in other ways. Please get in touch as we’d love to chat more about this with you!
  • Identify which digital marketing strategies you can use to help you achieve your goals. This could include one or more tools such as a content calendar, social media posting, SEO, paid advertising or extra website content.

Creating such a plan is a considerable amount of work, and it is normal to feel overwhelmed. But you don’t need to do this alone, as here at Spigot Digital, we can work with you to develop a comprehensive digital marketing plan for your business, providing all the support you need. Get in touch and let’s arrange a time to chat about how we can help your business achieve greater digital success moving forward.