Your Ultimate Guide to Social Media Content Calendars

Your ultimate guide to social media calendars

Here is your ultimate guide to understanding how social media content calendars work, what they contain, and the many benefits of having one.

Running a business is time-consuming, making it important to use all the available tools you can to make life easier. One of these valuable tools is to have a social media content calendar. Designed to help you plan, organise and schedule your social media posts, it helps you keep your business in front of those who matter – your customers or clients.

What is a Social Media Content Calendar?

Quite simply put, a social media content calendar is a document that contains social media content (text and/or images) allocated to a specific social media channel, and on a specific time and date. It usually comes in three different formats, depending on your preferences: paper, as a spreadsheet, or inside a software service which will publish your posts.

What Does a Social Media Content Calendar Contain?

Within your calendar, you can expect to find:

  • Details on your chosen post types including blogs, re-shares, images, announcements, conversation starters, tips, or videos
  • Specific details for each post, including a headline, graphic or image, link to your website and/or post text including a call to action
  • Details on where your graphics and other files for posts are located, such as cloud storage content library
  • Information on the key times for posting for each platform, based upon when your audience is most active
  • Ideas and prompts for future posts

A key service of mine is creating social media content calendars customised to my clients’ individual businesses. This provides a brilliant introduction to using such a calendar, as well as having all the hard work done for you. Get in touch today and let’s have a chat about how I can help improve your business’ social media performance.

Benefits of Using a Social Media Content Calendar

A social media content calendar is an awesome tool to help get your social media posting consistent and looking fabulous. Additional benefits include:

  • Help customise posts for individual social media platforms
  • Always knowing what to post and when
  • Ability to theme your posts around events, celebrations, and products
  • Help to track the performance of post types to make future post planning easier
  • Assists with your social media marketing plans
  • Freeing up your time to work on your business, not in it

I’d love to help create your business a customised social media content calendar. Get in touch today and let’s chat.